Whether it’s through the television, newspaper or radio, traditional
outbound marketing can be a costly expense in order to get word out about
your business. However, one of the most successful, as well as often overlooked,
form of effective advertising is direct mail. According to a survey, over
60% of Americans enjoy checking their mailboxes as opposed to e-mails
and more than 70% prefer receiving direct mail as a form of brand communication.
The following are other information you need to know when using direct mail:
Affordability – Due to the rise of digital printing, it’s a smart move for
businesses to work with a commercial printing company because of cost-effective options.
Quality – When using direct mail to attract potential customers, it’s
important to make sure your advertising makes a great first impression.
Make sure you use appealing colors which represent your business. If you
want to go the extra mile, you may choose a higher quality paper or use
custom labels as well.
Multiple rounds – While direct mail is effective enough the first time around, sending
a follow-up is actually what leads to positive results. It’s imperative
to leave room on your budget for additional rounds of mailing.
If you believe your business will greatly benefit working with an experienced
and reliable printing company,
contact Acro Photo Print Inc. today!