Due to our dependency on technology to access or read information, most
of us believe the end is near for the printed word. However, that could
be further from the truth.
In fact, millions of people still rely on printer paper to understand the
world around them. The following are the main reasons why the printed
word is still relevant in a digital age:
The Accessibility of Literacy
Prior to the invention of the printing press, only the elite and upper
echelon had access to books, resulting in the illiteracy of the masses.
In terms of modern times, not everyone has access to digital devices,
which means that printed content is still an important source of information
for many people.
Easier to Process
Neurological studies demonstrate that the brain interprets and retains
information differently based on how it is consumed. People have been
found to store information on printed content much better than digital
media. This is mainly due to the richer overall reader experience, since
it resonates much better than its technological counterpart.
Pleasures the Senses
As mentioned above, the printed version offers a more poignant experience,
which includes a sensory one. Turning pages on your cellphone does not
have the same impact as turning a physical page. You can’t smell
the newest cologne scent from a screen. Specific finishes, such as metallic,
cannot be presented in the same manner in the digital world. Exploring
these senses creates a memorable, lasting experience for the reader.
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New York City,
schedule an appointment with Acro Photo Print Inc. and see how we can accomplish your printing goals today.