When it comes to commercial printing, having the right type of paper can
make a substantial difference in the appearance and feel of your final
There are a plethora of options to choose from. When it comes to
paper color, white is significantly the most popular color choice for printing projects.
However, it’s important to understand that not all white paper is
the same. That’s why it’s best to choose a “true”
white color in order to provide an effective contrast between light and
dark images and the whiteness of the paper.
Another factor to consider is the
brightness of the paper, which is essentially the percentage of light which the paper
reflects. The importance of brightness pertains to the readability of
the document. You must be aware of the fact that increased brightness
may result in eyestrain or brightness that’s too low and causes
a blurring effect.
Finally, the last factor is the
opacity of the paper, meaning how much the printing displays through the paper
from the other side. Opacity increases with the weight and bulk of the
paper, as well as the influence of color, ink color, coatings, coverage
In summation, the general guidelines to adequate paper selection for commercial
- Choose brighter papers to produce images with higher contrast
- True white papers print with the most natural-looking skin tones
- Coated or smooth papers produce sharper images
Contact Acro Photo Print Inc. and find out more about our
printing services today.