6 Direct Mail Marketing Tips That Can Boost Your Business

If you’re looking for ways to make new connections with potential clients in your community or to keep your company in the front of existing clients’ minds, direct mail marketing is one of the best ways to do it. Anything but a relic from a bygone era, direct mail marketing is alive and well – even in the digital age.

Although a lot of effective marketing for small businesses can happen online, sometimes tried-and-true methods like direct mail can make the biggest impact. If you’re looking to convert contacts into customers, keep on reading to see how you can make direct mail marketing work for you.

1. Know Your Audience

As a business owner, you should know your audience. Your audience is comprised of the people who are likely to need or want your services or products. They are the people who are probably looking for businesses like yours but haven’t been introduced to them yet.

By knowing your audience, you can take the initiative with a targeted direct mail campaign to reach those who are in most need of what your business offers.

2. Use a Clean Contact List

If you’re using a list of contacts to guide your direct mail campaign, make sure you’re using the most recent and accurate one available. This can help you avoid wasting time and money by sending out mailers to incorrect addresses or old contacts who may not even be in the area anymore.

3. Know How Much You Can Spend

The scope of your direct mail campaign may be limited by only how much you’re able or willing to spend on it. These campaigns will have a variety of costs associated with them, such as graphic design, printing, shipping, postage, and more.

All told, direct mail efforts can be as cost-effective as 30 cents per recipient. This demonstrates the need to carve out a comfortable budget for your campaign, which may need to be tweaked here or there to optimize your potential for better results.

4. Write Effective Copy

Engagement with your audience isn’t achieved once your mailer reaches their mailbox. It happens when the client reads the copy and understands what you’re offering. When that happens, there you have it: engagement achieved!

Whether or not that engagement results in conversion is another story. The point here is that effective copy clearly and concisely communicates important information to the reader. If your mailer doesn’t clearly explain what your business does or how it can solve a problem in the reader’s life, then it will fail its purpose.

5. Track Metrics & Conversions

Sometimes running a direct mail marketing campaign is as effective for gathering useful data about your audience as it is making actual conversions. The good news is that you can track both at the same time!

Make a spreadsheet that tracks sales, emails, and phone calls you’ve received since your mailers were sent out. If you included a unique short link on your mailer (such as a Bitly link), you can assess online engagement and track conversions this way as well.

6. Have a Professional Print Your Mailers

Above all else, make sure your mailers look great! Savvy business owners looking to cut costs might try to produce their marketing materials in-house, but nothing beats the speed and quality you get by working with a professional printing company.

We at Acro Photo Print Inc. can help you take the next most important step toward growing your business by ensuring that your mailers have a professional look and feel to them. We have all sorts of card and paper stock to choose from, as well as inks that can produce brilliant colors at cost-effective prices.

Learn more about all that Acro Photo Print Inc. can offer when you contact us online for more info!